With ‘COSPLAY’, Sorry didn’t preoccupy themselves with satisfying the criteria of what a genra is supposed to sound like, nor do they play the well-established rules and formulae of the trade.

‘COSPLAY’ sees Sorry unapologetically diving headfirst into the well of inspiration and emerging reborn in a world of limitless creativity. What happens if you imagine the world’s most recognisable cartoon character as a shadowy player in a sultry siren call (‘Waxwing’)? How would the clarion call of Dayton, Ohio’s finest lo-fi scuzz-poppers, guided by voices, fit into a twitchy number about celebrity seediness (‘Jetplane’)> What if a meditation on Boltzmann’s entropy formula could be soundtracked by a heavy-hitting rock tune (‘Today Might Be The Hit’)? It’s all waiting for you on ‘COSPLAY’.

The new album is the culmination of Sorry’s anything goes approach, a dizzying whirlwind of ideas, disguises and subterfuge distilled into the most thrilling and heartfelt album of their career. The album follows their 2022 record ‘Anywhere But Here’ and 2020’s debut album ‘925’. The band road tested the new material on their own recent UK headline tour and a support tour with Fontaines D.C.

The requisitioning of the band’s favourite moments from music and popular culture, combined with a readiness to experiment to find the right sound, gives ‘COSPLAY’ a deep, multi-layered feel. The music is urgent and instantly gratifying, yet also full of odd subtleties that only reveals themselves over time. This is classic songwriting refracted through a 21st century prism: the offspring of the digital age rewriting the rules.

“We died when we started writing this album” says Sorry, preparing to release ‘COSPLAY’, their third studio album. But if Sorry did, indeed, die before a not had been recorded, before a single word had even been jotted down, who the hell are this bunch now masquerading as Sorry? Who has donned the Sorry outfits so convincingly? Who is it that has recorded ‘COSPLAY’, this album that first meticulously erases and the extravagantly redraws the perimeters of what a contemporary rock’n’roll band can achieve? Welcome to the world of ‘COSPLAY’, where anyone can be anyone, past or present, real or imaginary, dead or alive.