MASTER PEACE ANNOUNCES HIS FORTHCOMING ALBUM ‘IF I DON’T LOVE YOU, WHO WILL ?’
Fresh from a breakout run of releases and live shows that have rapidly cemented him as one of the UK’s most exciting alternative voices, Master Peace announces his second album ‘If i don’t love you, who will ?’, set for release October 2nd via Big Family Music.
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Built as a cohesive body of work, the album expands the vibrant, self-assured sound Master Peace has become known for, fusing indie, alternative, punk and pop into something unmistakably his own. Across the record, infectious hooks, punchy instrumentation and a playful lyrical edge sit alongside themes of modern romance, identity and connection, delivered with his trademark wit and personality.
That balance of energy and emotional clarity has become central to his appeal. ‘If I don’t love you, who will ?’ feels both immediate and expansive, showcasing an artist stepping further into a fully realised creative world, where humour, honesty and confidence sit side by side. The album follows the critically acclaimed EP ‘Stupid Kids’, and builds on a period of growing editorial and critical support, including placements on New Music Friday US and All New Indie, as well as coverage from Dork, Ones To Watch and House of Solo.
Away from streaming success, Master Peace’s live reputation continues to accelerate at pace. Having recently joined 5 Seconds of Summer across the European leg of their tour, he has introduced his music to thousands of new listeners across Europe and Ireland, with his explosive stage presence and instinct for connection becoming central to his growing reputation. The momentum continues internationally following recent appearances in Australia alongside Young Franco for two shows at Ivy on 16th May and Timber Yard on 22nd May, as his high-energy live show reaches new audiences worldwide.
Adding to this, Master Peace has just been announced to headline Reading’s Face Bar on June 25th. General sale begins May 22nd at 10am. He is also set to play three UK shows this June in Bristol, London and Manchester as part of Music Venue Trust & The National Lottery’s EVERYWHERE AT ONCE Festival, reflecting his ongoing ties to grassroots venues and the live circuit that helped establish his career. With ‘If i don’t love you, who will ?’, Master Peace enters his most fully realised era yet—an ambitious, cohesive album that sharpens his identity, expands his sound, and reinforces his position as one of the most compelling voices in the UK alternative landscape. Set for release october 3th.
