MASTER PEACE release ‘If i don’t love you, who will ?’

Master Peace releases his second album ‘If i don’t love you, who will ?’, today via Big Family Music. The project marks a defining new chapter in his evolution, capturing his sharp, genre-blurring identity at full strength.

Built as a cohesive body of work, the album expands the vibrant, self-assured sound Master Peace has become known for—fusing indie, alternative, punk and pop into something unmistakably his own. Across the record, infectious hooks, punchy instrumentation and a playful lyrical edge sit alongside themes of modern romance, identity and connection, delivered with his trademark wit and personality.

That balance of energy and emotional clarity has become central to his appeal. ‘If I don’t love you, who will ?’ feels both immediate and expansive, showcasing an artist stepping further into a fully realised creative world, where humour, honesty and confidence sit side by side. 

The album follows the critically acclaimed EP ‘Stupid Kids’, and builds on a period of growing editorial and critical support, including placements on New Music Friday US and All New Indie, as well as coverage from Dork, Ones To Watch and House of Solo.

Away from streaming success, Master Peace’s live reputation continues to accelerate at pace. Having recently joined 5 Seconds of Summer across the European leg of their tour, he has introduced his music to thousands of new listeners across Europe and Ireland, with his explosive stage presence and instinct for connection becoming central to his growing reputation.

With ‘If i don’t love you, who will ?’, Master Peace enters his most fully realised era yet—an ambitious, cohesive album that sharpens his identity, expands his sound, and reinforces his position as one of the most compelling voices in the UK alternative landscape.