Björk shares new animated video for 'Victimhood'

Björk is a multidisciplinary artist who consistently pioneers in the realms of music, art, fashion, and technology. From writing, arranging and producing an expansive music catalogue to her collaborations with scientists, app developers, writers, inventors, musicians and instrument makers, Björk continues to inspire and experiment, redefining the boundaries of what it means to be a musician.

Victimhood' is taken from Björk's Grammy-nominated album 'Fossora', which later earned recognition as one of The New York Times' and Pitchfork's Albums of the Year. The video is an extension of the world Björk created for her album 'Fossora'. The song discusses Jungian archetypes of self-pity, sacrifice and matriarchal care, within a melancholic composition that unfurls slowly across jagged electronics, foghorn clarinets and layered vocal harmonies.

Director Gabríela Friðriksdóttir told us; “I was absolutely fascinated by the song. I couldn't forget it, I had some dreams about it too. It was a deep connection from the first time I heard it. The song deals with things that I often think about, it's about self-pity and how ridiculous you were or how funny you were in a situation, or in a strange place where you had hard times, and then you see yourself. Instead of pointing at somebody else all the time, it's so nice to rediscover yourself. To break through the concrete mask of a certain feeling at a certain time. I think in the lyrics themselves, there’s this poetry about a human situation that’s really welcoming for everyone, I think everyone can understand it”

Björk continues; “I sort of have this illusion idea of myself as being this kind of optimist. But you have to be truthful. It’s trickier to catch the tail of the self-pity for an optimist. Sometimes it becomes the role of the women, in difficult situations to take on the catharsis and emotional work, and if there are some dark shadows or forces in a situation, we’ll convert it into sort of good energy, for other family members, so they don’t have to, we will take care of it. That’s a strange kind of victim hat too, you choose to do that, nobody asked you to. That's maybe where the humour comes in. It’s very interesting. I just love this painting so much. These characters are so magical, they just have such deep, deep meaning for me”.

Video credits

Directors: Gabríela Friðriksdóttir & Pierre-Alain Giraud

  • Creative direction: Gabríela Friðriksdóttir & Pierre-Alain Giraud
  • Artwork: Gabríela Friðriksdóttir
  • Animation: Pierre-Alain Giraud
  • Co-production: Novaya
  • Photography: Sigríður Fransiska Friðriksdóttir “Siskachisk"


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