BAAUER RETURNS WITH U, HIS FIRST ALBUM IN SIX YEARS, ON LUCKYME®
Global hitmaker and Grammy-nominated producer Baauer announces his third studio album U, landing June 12th via LUCKYME®. His first full-length since 2020's PLANET'S MAD, Baauer's latest album is his most personal to date: an ode to the tracks that kicked off his love affair with dance music as a teenager in London.
Coverart ‘U’
Written in the aftermath of the pandemic,U is driven by a clear idea: make “super happy music” that’s meant for everyone. Inspired by the BBC Radio 1 dance shows that shaped his teenage years, the album’s 16 tracks play through like a continuous drivetime mix, packed with Ibiza house, bloghouse and early dancefloor discoveries. Led by new single ‘Better’, a bright, disco-leaning cut, the record nods to the sample-driven energy of 2000s dance music while building on Baauer’s decade-long experience in the club.
Executive-produced by Hudson Mohawke, U pairs full-body energy with big hooks and Baauer’s signature sample-led approach, a practice that in recent years has extended into a front-facing role, tracking down the samples behind his favourite records for a growing online audience. “I truly love the process of digging, going through a bajillion YouTube videos to find a cool five seconds,” he says.
Listen to single ‘Better’ here
The album features a close circle of collaborators, including Aluna, KUČKA, Brazy and Betsy, alongside piano from Eli Teplin and additional production from Parisi. U also marks the culmination of a creative breakthrough that began during the pandemic, when Baauer started making music live on Twitch. “Doing that cracked open my process, people could see me the whole time, from starting a beat to finishing,” he says. Producing in real time forced him to trust instinct over perfection, giving fans an unprecedented window into his creative world.
After his 2013 breakthrough with the double-platinum ‘Harlem Shake’, Harrison Bauer Rodrigues established himself as one of most in-demand electronic producers of the decade. His signature blend of bass, trap, pop and confetti-cannon EDM connected with some of the biggest artists on the planet: Jay-Z, Future, Rae Sremmurd, Pusha T, M.I.A., Novelist, Trippie Redd, AJ Tracey, AlunaGeorge, Channel Tres, Danny Brown… even the prototype AI pop star Lil Miquela achieved lift-off with a Baauer beat.
U arrives June 12th as Baauer’s first album since 2020, shaped by a shift in process that saw him open up his workflow and move on instinct.“I had to stop overthinking it,” he says. The result is his most immediate and open record to date.
