“It felt like everyone knew me before I had a chance to introduce myself. I was the ‘cancer kid’ at school, and these intimate details of my life became the basis for staff meetings and class discussions and fundraising campaigns.I was so out of it at the time that I didn’t realize how that aspect of it might affect me. But once I left high school and started meeting new people, it became clear how much that experience had damaged my sense of privacy and dignity. It felt important, even urgent, that I tell my own story,” She recalls. “As my reach has grown, sharing my story on my own terms has become such a powerful thing. And it hasinspired others to share their stories with me in return.”
“In a way, I’m lucky that I was given this newfound sense of purpose and belief in my ability to build a life that I’d love,” she adds. “I don’t want that part of my life to define me, and I don’t want to be the poster child for anything, but it undoubtedly propelled me forward and gave me such depth of experience to draw from when I write.”
It was this “sense of purpose” that drove McKinnon to pursue music even more seriously, even using her Bachelor of Fine Arts degree to use, designing all the album artwork and conceptualizing her music videos. Her DIY spirit resonated with fans online, as she built a loyal following excited to follow her on the journey.
Flower Face's new album 'The Shark In Your Water' is her Nettwerk debut. McKinnon says, “'The Shark In Your Water' is an exploration of the self and how that is impacted and transformed by trauma, grief, love, heartbreak and the struggle of identity.”
Produced by McKinnon, Kaiser, Jay Merrow and Alex Bonenfant at Toronto’s Dreamhouse Studios, 'The Shark in Your Water' not only marks the next phase in Flower Face’s stratospheric musical trajectory but also serves as a showcase for McKinnon’s artistic prowess – she puts her Bachelor of Fine Arts degree to use on the album’s cover art, video production and editing.
Listen to 'The Shark In Your Water' on all digital retailers
here.