Lauv unveils music video for 'Sims'

21 Track debut album ~how i’m feeling~ set for release on March 6, 2020

Platinum-certified independent singer, songwriter, producer, and pop visionary Lauv unveils the music video for newly released track “Sims.” The music video directed by Phillip Lopez (Kygo, Selena Gomez, Liam Payne) serves as the proper visual introduction of the “Little Lauv” characters that adorn his debut album artwork for ~how i’m feeling~ and make up Lauv’s “one man boyband.” The six multi-colored Little Lauv’s represent different aspects of his personality and in the video, we enter the world of Lauv’s mind as he struggles with which part of his identity he wants to embrace. The video, along with the music and other visuals of Lauv’s debut album ~how i’m feeling~ emphasise the message that we are more than just one identity and to embrace all different parts that make us unique and who we are. 

said, “
~how i’m feeling~ is about
embracing personality and all its different aspects. I created 6 different
characters represented by purple (existential Lauv), blue (hopeless romantic
Lauv), green (goofy Lauv), yellow (positive Lauv), orange (fuckboy Lauv) and
red (spicy Lauv™️), all of which make up my identity. ~how i’m feeling~ is the first
time I’m embracing all the parts that make me who I am.”

In addition, Lauv released on Friday the Miquela remix of “Sims.” Miquela, more widely known as her Instagram persona LIL Miquela, is a social activist, style icon, and all-around robo-phenomenon, named by TIME Magazine as "the most influential person on the internet”. Miquela said about the collaboration, “So happy my boy Lauv asked me to jump on the remix to his song "Sims"—nothing recharges my heart more than a digital love story. Go check it out!” 

Earlier this month, Lauv performed his current single “fuck, i’m lonely” with Anne-Marie on US talkshow, Late Night With Seth Meyers (watch). The track has over 150 million streams to date and is #37 at US Top 40 radio and rising. In addition to being on Lauv’s upcoming album, the song was also included on the current 3rd season of the popular Netflix show 13 Reasons Why, as well as this seasons soundtrack.

Lauv recently kicked off his "~how i'm feeling world tour~.” The 19-city SOLD OUT run just wrapped in the US earlier this week and will continue on to UK, Europe including his largest UK shows to date at O2 Kentish Town Forum which are now sold out! Opening on select dates are bülow, Chelsea Cutler and Carlie Hanson. More info here

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