Fickle Friends have shared the next instalment in their captivating new chapter today, brand new track ‘Eats Me Up’. The track is the third taste of music to come from their forthcoming second record due later this year. It also comes with an accompanying music video which the band made themselves.
Listen here: https://ffriends.lnk.to/eatsmeupPR
Following in the footsteps of both ‘Amateurs’ and January’s follow-up ‘Pretty Great’, ‘Eats Me Up’ is further testament to a band who have hit their stride in writing impeccably addictive pop songs. Written in a bedroom studio in Brighton but destined for festival stages, ‘Eats Me Up’ is a millennial anthem to challenge the power of social media.
On writing ‘Eats Me Up’, Natti says - "When we took some time away to write this new album it was a welcome break, but I found myself using social media as my main way of keeping up with things. It's a very tricky headspace to be in and there were moments where I felt very alienated, depressed, frustrated, jealous...and scared to say anything at risk of being shamed. Everyone who has access to these online platforms has a voice. They can build you up and tear you down in one tweet ‘Eats Me Up’ is about my relationship with that and how we all need to learn to find space away from it all.
The accompanying video was directed and filmed by the band themselves; in their own words – “The general idea was to create this kind of escape, a dream-like world that represents trying to find peace of mind....giving a nod to the mental health theme of the lyrics.”
In-keeping with the themes in Eats Me Up’, Fickle Friends will be selling 30, limited-edition, hand-printed posters with all profits going to the mental health charity ‘Mind’ (https://www.mind.org.uk/) who give support and advice to anyone suffering with their mental health. These will be sold direct to fans through the band’s Depop page (https://www.depop.com/ficklefriends/).
Fickle Friends remain one of the UK’s most consistent and focused DIY bands, who saw their hard work paying off when their debut album made the Top 10 on release in 2018. A few months later, they headlined a sold-out Shepherds Bush Empire in London, marking the culmination of many years spent on the road together since they all first met in Brighton an expansive half-decade ago. In that time, they’ve perfected their own unique groove, a indie-pop, guitar-sprinting hyperdream and with it, garnered an ever-expanding, and exceptionally dedicated following.
However, since they walked off the stage at Shepherds Bush Empire over a year ago, Fickle Friends’ attention has been firmly fixed on their next album, which is due for release later in 2020. They are now back in full control of their songwriting, recording and production and as a result, feel at their strongest and most kinetic yet. They closed out 2019 in their happiest state - with a run of sold out warm-up shows in the UK, test-driving some of the new music to adoring crowds in every venue. This year promises more shows, more music and on the strength of what has come so far, it looks set to be a Fickle Friends’ party that no-one will want to miss.
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