Abby Sage wrote five plays and shares them through EP

Today, LA/London based alt-pop artist Abby Sage shares her sophomore EP 'The Florist' via Nettwerk/V2 Records. The Florist EP represents a dynamic shift, an evolution in Abby Sage’s artistry. The 5-track collection is fueled by Sage’s love for character sketches, with each song becoming a tiny play or narrative. The songs off The Florist gently flow through the different phases of early adulthood—from the uncertainties and complexities of daily life to those moments of pain and joy that shape us in who we are and who we want to become.

Abby Sage shares this about her EP The Florist’: "I leaned heavily into a ‘fly on the wall’ mentality. I was spending a lot of time alone but surrounded by many people in transit. I wrote the project with others in mind; others and their experiences and stories, particularly struggles people face through the various stages of life. For example, ‘Pool Party’ really zeroes in on moments of youth feeling unprepared, overwhelmed, and a bit out of sorts. To contrast this, I included a conversation I had with my Nanna (the interlude “Irene”) where she speaks on the troubles she faces and her overarching feeling of falling behind, regarding technology in particular. I think we really glorify youth and there are a lot of pieces of work out there that focus on ‘firsts,’ such as first love, first heartbreak etc. My Nanna really inspired the project because I wanted to get both sides of the timeline. The beginning and the end, that’s what I wanted to capture with The Florist.”

Brand new track “High Five” is a celebration of solitude. Co-written with fellow Nettwerk artist, LA singer/songwriter Miya Folick, “High Five” highlights Sage’s reposeful vocals, buzzing alt-pop melodies, and gentle drum beats. “High Five” casually blends nostalgic fueled lyricism with sonically trippy vibes. “‘High Five’ came to me when reflecting on the importance of alone time. I’ve always been a more reserved person who enjoys my space and my own company,” says Abby Sage. “I came to the idea of high five as an homage to that. Waking up alone and going to bed alone with all of those special moments in between. It feels like a beautiful secret between you and the morning hours or you and the night. Only you heard that bird sing or that car passed, only you saw the glow of the streetlight. It’s intimate. I don’t think there’s any better feeling than that.” 

During Abby Sage’s EP cycle, she released the singles 'Backwards Directions', 'The Florist', and 'Pool Party'. These recent tracks received acclaim from BillboardCLASH, The Line of Best Fit, Lyrical Lemonade, Sweety High, Early Rising, and more. Abby was also featured on Spotify’s New Music Friday, Lorem, Fresh Finds, Indie All Stars, and indie pop & chill playlists.

'Backwards Directions' saw Abby Sage continuing to amaze with sheer sonic beauty alongside an earnest vision that draws listeners deeply in. While Abby effortlessly delivers relevant and profound alt-pop songs, she does so in disparate ways, allowing for little comparison and much originality to shine brightly through. The 'Backwards Directions' music video is taut and transfixing, showing off Abby’s metaphorical expression through the pairing of her intimate sound and director Aidan Dick’s (they/them) arresting visuals.

Commanded by a pillowy production, deliberately impassive vocals, and a skittering drumbeat, the titl-track single 'The Florist' is a depiction of a woman who can bring beauty to the lives of others. Gentle and quiet songwriting is at the forefront, with labelmate Boy Willows providing a hand in co-writing a portion of this beautiful and sweeping track that enthralls with notable and radiant power.

Written during a writing trip to London and produced by British producer duo MyRiot (London Grammar, AURORA, Halsey), 'Pool Party' offers up a hazy alt-pop world that ties together nostalgia and the uncertain future. 'Pool Party' serves as “a metaphor for kids not being prepared for the world,” says Abby.

Originally accompanied by a music video, director Aidan Dick’s experimental visuals exemplified how many young adults must hide behind an invisible mask to get through the day-to-day runnin' around that no one prepared them for.

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