Sorry shares new video for 'Perfect' and announce rescheduled tour dates

Paradiso show on December 5th

North London’s Sorry have today shared their new video for ‘Perfect’, taken from their acclaimed debut record 925 - out now on Domino. The band have also announced their rescheduled UK/EU tour dates for November and December, including an Amsterdam show on December 5th. Tickets for all dates are available HERE and all existing tickets remain valid.  

The ‘Perfect’ video was directed and produced by the band’s Asha Lorenz and Flo Webb aka flasha.prod. whilst in isolation, using “an iPhone, a little strobe light and some black food colouring”.  The track follows recent BBC Radio 6 Music playlisted singles ‘Right Round The Clock’ and ‘More’.

925 earned perfect 5* scores from NME (“impeccable debut”) and Dork (“No apologies, this is stunning stuff”),  4 ½* and 9.5 from DIY (“a truly special debut”) and The Line Of Best Fit (“A debut for the ages”) respectively, 9/10 from Gigwise (‘true innovators”), and 4* each from Mojo (“riveting”), Loud And Quiet (“Distinctively, and refreshingly out of step”), Q (“killer tunes”) and CLASH (“A record that delivers”). While The Times summed up Sorry as “an indie band brimming with original ideas” and The Observer went one further adding “their ambitions stretch beyond indie rock” in their reviews.

Together with co-producer James Dring (Gorillaz, Jamie T, Nilüfer Yanya), Lorenz and best friend and co-conspirator in Sorry Louis O’Bryen have woven 925 like a dreamscape in which idyllic and hellish scenes intermingle, forcing the question of what is real and what is make believe. Inspired by everything from Hermann Hesse to (Sandy) Alex G and old-school crooner Tony Bennett, their experimental and holistic approach marks them out as a thoroughly 21st century band; from their open-minded approach to genre to their creativity allowing them to self-produce the music and direct accompanying videos.

Joined by drummer Lincoln Barrett, multi-instrumentalist Campbell Baum, and new member Marco Pini on electronics, 5-piece Sorry emerged from a thriving scene of bands in London, and though 925 is their debut album, it is by no means their first statement. It follows a series of mixtapes, released sporadically and used as a way to experiment with the disparate influences and sounds that give 925 its distinctively modern and apocalyptic sound. 

Where previous singles and mixtapes earned the band their status as one of the most vital and relentlessly creative new British bands of the moment, 925 is a record which has cemented their status as true originals and cross-genre innovators in 2020 and beyond.

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