North London’s Sorry have today shared new track & video ‘Snakes’ - another taste of their heavily-anticipated debut record 925, out 27 March via Domino.
The band have also shared news of a new upcoming U.K. headline tour, which culminates with a hometown show at London’s Village Underground on 7 May. Sorry have just returned from a run of live dates across the country and in Europe - and will next head to North America for the first time with SXSW and debut headline shows in New York and Los Angeles.
‘Snakes’ comes accompanied by more feverish visuals directed and produced by Sorry’s Asha Lorenz. ‘Snakes’, along with ‘Right Round The Clock’ (A Listed by BBC Radio 6 Music in late 2019) and latest single ‘More’, features on the band’s thrilling and hotly-tipped debut album 925.
Together with co-producer James Dring (Gorillaz, Jamie T, Nilüfer Yanya), Lorenz and best friend and co-conspirator in Sorry Louis O’Bryen have woven 925 like a dreamscape in which idyllic and hellish scenes intermingle, forcing the question of what is real and what is make believe. Inspired by everything from Hermann Hesse to (Sandy) Alex G and old-school crooner Tony Bennett, their experimental and holistic approach marks them out as a thoroughly 21st century band; from their open-minded approach to genre to their creativity allowing them to self-produce the music and direct accompanying videos.
Joined by drummer Lincoln Barrett, bassist Campbell Baum and new member Marco Pini on keys, Sorry emerged from a thriving scene of bands in London, and though 925 is their debut album, it is by no means their first statement. It follows a series of mixtapes, released sporadically and used as a way to experiment with the disparate influences and sounds that give 925 its distinctively modern and apocalyptic sound.
Where previous singles and mixtapes earned the band their status as one of the most vital and relentlessly creative new British bands of the moment, 925 is a record which will undoubtedly cement their status as true originals and cross-genre innovators in 2020 and beyond.
Sorry will play the Best Kept Secret Festival on June 13.