Rumer debuts video for 'June It's Gonna Happen'

Taken from forthcoming album 'Nashville Tears' out August 14th

Today, British vocalist Rumer debuted the lyric video for “June It’s Gonna Happen,” the fifth advance track revealed from Nashville Tears, an album of songs by Hugh Prestwood (Nashville Songwriters Hall of Fame). Ahead of its August 14 album release with Cooking Vinyl, “June” joins “The Fate of Fireflies,” “The Song Remembers When,” “Hard Times For Lovers,” and “Bristlecone Pine,” as instant grat tracks available with album pre-order now.

The song’s dual meaning introduces “June” as the narrator’s future, either as a ladylove or the first month of the summer season. The ballad is a reminder that life goes on and love helps us look ahead to bright days on the horizon. Just as Old Man Winter eventually gives way to April and May, rest assured, “June it’s gonna happen.” In the video, vintage post cards from the great outdoors come to life, turning memories of past adventures into a reflection of the bounty waiting outside our windows. It was created by Oak Hollow Studios in California; directed by Emmy Award winning director, Ken Goldstein; and produced by Jason Reid. 

In the UK, Nashville Tears has already earned early raves. MOJO Magazine called it the “chanteuse’s unexpected but immaculate country conversion,” proclaiming “Prestwood’s slow-burning tales of desire and domestic discord are well-matched by Rumer’s beautifully plangent voice, which brings aching melancholy to the heart-searching ballads.” The Daily Mirror proclaims, “the album shows she remains one of the purest, and best, vocalists of her era.” The Daily Express’ four-star review noted “Rumer’s voice (Karen Carpenter meets Norah Jones) works well on elegant songs like Bristlecone Pine, June It’s Gonna Happen and Hard Times For Lovers.” BBC 2 recently aired (then re-aired) an exclusive live-from-home performance that host Ken Bruce called “stunning,” while Rumer’s UK single, “Hard Times For Lovers” has generated over 20 million impressions.

In the US, Billboard noted “Rumer’s whispered vocals over delicate acoustic guitar and soaring string accompaniment,” and Rolling Stone wrote of “her warm alto – with shades of Karen Carpenter” and mastery in finding “the perfect spot in her vocal range to sit and max out the nostalgic melancholy.”

Rumer discovered the songs of Hugh Prestwood as she searched for “lost gems” while living in the American South. With grand arrangements and traditional elements, Nashville Tears was produced by Fred Mollin at StarStruck Studios with some of Music City’s best musicians. Since her 2010 debut album Seasons of My Soul earned her a MOJO Award and two Brit Award nominations, Rumer has earned praise in the US from the likes of NPR, Los Angeles Times, USA Today, and CBS Sunday Morning.

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