The resurgent Lawson followed their comeback single ‘Lovers’ with last week’s captivating ‘Animals’. A modern take on ‘80s-flavoured power-pop, the track made an immediate impression as it hit Spotify’s New Music Friday playlist and picked up support from Popjustice, Radio 2 and Billboard
Although the song’s lyrics focus on the infatuation that comes with love, the ‘Animals’ video interprets its title literally. The result is a playful, tongue-in-cheek visual, directed by the bands very own Adam Pitts - in which Lawson add a fresh fun factor to the joyous track. Watch below.
Ever wanted to see frontman Andy Brown dressed as a llama? Or Ryan Fletcher singing backing vocals in a mandrill suit? Add a light-hearted synchronised dance routine and a sensational celebrity cameo from ‘Eastenders’ legend Shaun Williamson, and you have one of 2020’s most engaging music videos. This is off the back of their parody music documentary ‘Lawson - Where Are They Now?’, which featured appearances from Robbie Williams, Rick Astley and Scott Mills – and has had over 100k views.
Andy Brown commented:
“Over the years we’ve had our fair share of ‘interesting’ ideas pitched to us for our music videos. However, normally we’d opt for the cool cars, Californian deserts and epic performance shots.
With ‘Animals’ we wanted to do the complete opposite. We’ve never taken ourselves too seriously, so it didn’t take me long to convince the rest of the guys that we should simply dress up as animals and learn a dance routine. After all, we’re probably only going to release a song called ‘Animals’ once.
We are all big fans of ‘Extras’ and ‘Life’s Too Short’ and that is where the idea to feature Shaun Williamson came from, once he agreed the rest all fell into place!”
‘Lovers’ represented Lawson’s first new music in four years as the band returned rejuvenated with a fresh new sound that lost none of their pop nous. The track was highlighted by Spotify’s New Music Friday, while its profile was amplified by MTV Music UK, Sky News and Sunday Brunch.
The first chapter of Lawson’s story saw them release five Top 10 singles and the Gold-certified debut album ‘Chapman Square’ as well as playing shows with pop icons Taylor Swift, Ed Sheeran and Take That. They returned from hiatus in 2018 to headline Shepherd’s Bush Empire, a show which sold-out in minutes. From the ecstatic fan reaction to the fun they had playing, it was evident that it was time for them to mount a comeback.
Both ‘Animals’ and ‘Lovers’ were released via Lawson’s new deal with Cooking Vinyl. They’re now perfectly poised to add to their career tally of 50 million streams at Spotify and 100 million views at YouTube.
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